Logomania is the extreme exhibition of brand names and logos in an outfit. It’s pretty easy to remember once you understand the structure of the word. Logo, we get but mania means excessive enthusiasm or infatuation.
So whether you’re covered in Chanel’s iconic double-C or you’re sporting a giant Tommy Hilfiger flag on your crewneck, you’re doing it right. But the real question is: Why we appreciate logos so much?
It all started with Louis Vuitton; founded in 1854 in Paris, the label’s namesake figured out how to make trunks that were stackable, airtight, lightweight and elegant. It was out of necessity that Vuitton added a logo to the trunks’ canvas, as other designers immediately began copying his look. Branding is important as the designs themselves, and when we look at Vuitton’s bags today, it’s not just the bag itself which compels us to wear it, but the actual feelings that are associated with it.
Each logo has an inherent history. Logo remind us of a brand, which tells a story of the experience that the brand has to offer. Logos encapsulate the ethos, spirit and ideals of a brand, so when we carry a bag bearing a logo, we kind of reveal a part of our personality. Nowadays wearing logos makes us feel appreciated, and we raise up to three times more of the value for the item we bought. I don’t see it as bad thing but at the same time I wish we could all appreciate again the real qualities of an item, like his production, the textiles, customisation… and not just wear it for his brand name.
Do you rather shop a hoodie with a huge logo in front or you don’t really care and you choose it based on other aspects? xoxo