The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Business Insider Intelligence estimates, based on Mediakix data.
Social media channels open an avenue of opportunities for companies that want to showcase their talent and work to the world. Different social media platforms today offer different types of audience and purposes. Although influencer marketing is not a new concept within the industry, it has become very popular in the past few years.
Influencer marketing is a relationship between a brand and an influencer, where the influencer promotes the brand’s products or services through social media such as Instagram, YouTube, Tik Tok ect… Don’t confuse it with celebrity endorsements, influencer marketing does more than just attach a well-known celebrity to a brand, they typically possess knowledge or experience about what they are advertising and are considered trusted figures within a niche community.
1. Build Consumer Trust
Advertising through influencers allows brands to promote through someone that a niche community watches, engages with and trusts on a daily basis. So, instead of being skeptical of a commercial or social media ad, consumers are trusting that if their influencer of choice loves the product, they will too.
2. ROI increase
ROI means return on investment, and a brand gets more attention through influencers because of their targeted exposure. 94% of serious marketers are using influencer marketing to reach their target audience because it drives 11X more ROI than traditional digital marketing channels, according to Invespcro.
3. Brand’s image
It could also improve the brand’s reputation and image online and offline. “You must be really good for a celebrity to recommend your products.” That is what goes on in the minds of your prospects. So it is a great strategy to position your credibility, identity and brand image. Consumers are tired of paid ads. As a matter of fact, many of them are actively using ad blocking software to turn off ads while online.
4. Instagram is the STAR
According to Business Insider, Instagram is the gold standard for the group. Nearly four in five (79%) brands predominantly tap Instagram for influencer campaigns, compared with Facebook (46%), YouTube (36%), Twitter (24%), and LinkedIn (12%), per Influencer Marketing Hub.
If you are wondering how to become an Instagram Influencer, I sincerely advice to read this blog!